The Coastside is a unique place. It's minutes away from Silicon Valley, Apple, Google, Facebook, and the world's largest technology superpowers.
AND, it's a small town, where people come to get away from all that Silicon Valley represents.
It's the Small Town aspect of Half Moon Bay that inspires me to do something different in the area of Reviews and Feedback. A cruise through any of the leading review sites reveals a disturbing number of 1-star reviews. Some of these are well-written and detailed; some others seem to be written in a manner so detached, I wonder if they ever went to that business.
Here on the Coastside, the business owners are my friends and neighbors. Our children go to school together. So, if I have a negative experience at a local restaurant, whom should I tell? The entire online world?
I don't think so.
In my opinion, that corrective feedback can do the most good when it's received by the owner of the restaurant first, so they can take corrective action.
I appreciate honesty. So if I have some embarrassing piece of food stuck in my teeth, or on my chin, what would I want my friend to do? Share it on every social network? No. I'd want them to tell me first, so I can fix it.
This is one element that's missing from the popular review sites, and one of the reasons why we don't use them.